Profectiv
MegaGrowth, an iconic brand from the Strength of Nature family which has a
stellar history of providing exceptional and effective hair care products for
African women across the globe, has launched operations in Nigeria through
Godrej Nigeria Limited, a leading Nigerian FMCG company. In its continuing
endeavour to celebrate Nigerian women and provide world-class hair solutions,
the company showcased the innovative Crème on Crème No lye relaxer which offers
superior hair manageability at accessible prices.
Strength
of Nature’s team of scientists and cosmetologist have worked tirelessly over
years to identify the fundamental causes of hair and scalp damage in order to
understand how to prevent and treat it. Their extensive research helped them
identify the most nourishing and strengthening ingredients which make Profectiv
MegaGrowth range the perfect solution to counter the daily stresses of heat
styling, weaves, hair color and hair style transitions.
With this
collaboration, Godrej Nigeria Limited, which is already one of the leaders in
the hair extensions category in Nigeria will become one of the first Nigerian
companies to offer end to end hair solutions.
Profectiv
Mega Growth announced Tiwa Savage, the award winning Nigerian Musician as its
brand ambassador and also
unveiled its first ever TVC starring her. The
Nigerian icon epitomizes the attitude and confidence that is synonymous with
the brand.
Excited to
be part of this association, Tiwa Savage said “I am thrilled to be associated with MegaGrowth, a brand that is loved
across the entire African continent. The team at Profectiv MegaGrowth are true
hair experts who understand the importance of hair for African women. I admire
the fact that this brand celebrates Strong and Beautiful women”.
During the
press conference held in Lagos, Mario de la Guardia, President and Founder of
Strength of Nature said, “Our vision and commitment is to provide
the highest quality, most innovative hair care products that meet the diverse
needs of our consumers worldwide. While we have made significant strides
in achieving this vision in the US, our strategic global partnership with
Godrej representing our brand provides us with a unique opportunity to better
serve the huge number of potential consumers outside the US, especially in
Africa. The synergies between our strong US platform and Godrej's African
footprint are compelling, as is our shared commitment to excellence and
innovation for the betterment of our employees, consumers and
communities."
Talking
about the launch, Prashant Chacko (Marketing Head – Godrej Africa) said “Weat
Godrej are here to celebrate the indomitable spirit of Nigerian women. We
appreciate the role that they are playing in the transformation of the country
and also understand the importance of great hair to them. Profectiv MegaGrowth
is here to support them in their journey of personal transformation by offering
them superior products which promote strong and beautiful hair . “
Profectiv Mega Growth was introduced to the press at Landmark Event
Center on Saturday, September 9th, 2017, after which a launch party was held at
the same venue. Panelists at the conference included Prashant Chacko (Head of
Marketing - Godrej Africa),Mario de la Guardia (President & Founder -
Strength of Nature),Tiwa Savage (MegaGrowth’s Brand Ambassador), Ayodele
Otujinrin (Marketing Manager - Godrej Nigeria) and Rakesh Sharma (Head of
Sales- Godrej Nigeria).
About Strength of Nature
Strength
of Nature is one of the fastest growing companies in the multicultural hair
care category, driven by its strong commitment to consumer understanding and
product innovation. A U.S.-based company with manufacturing facilities
in Savannah, Georgia, Strength of Nature is committed to providing
premium-quality hair care products at affordable prices to multicultural
consumers around the world. Strength of Nature markets a number of
leading brands including African Pride®, Beautiful Textures®, Dream Kids®,
Elasta QP®, Profectiv MegaGrowth®, Proline®, Soft & Beautiful®, Soft &
Beautiful Botanicals®, TCB®, Motions® and Just for Me®.
About Godrej Nigeria Limited
Godrej
Nigeria Limited (GNL) is part of the 118 year old Godrej Group, one of India's most
trusted brands. GNL is leader in hair extensions and weaves with its Darling
brand, as well as other personal care and home care products. They are
constantly innovating to delight their consumers with more exciting, superior
quality products at affordable prices. The Group is consistently ranked as one
of the best places to work in India and Asia, and has a
commitment to women's empowerment, employee development and community
involvement.
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