- emerges highest paid female artiste and queen of endorsement
Omawumi Megbele is now adjudged the highest paid female artiste in Nigeria. Evidences are all over the place at the moment, ranging from her proceeds from shows to mouth-watering endorsements, which qualified the Warri, Delta State born singer to be in the league of musicians that cruise in exotic cars and live in multi-million naira houses. The If You Ask Me crooner now smiles to the bank regularly. All on account of her doggedness, hard work and consistency in her career, music.
ENCOMIUM Weekly’s findings revealed that Omawumi’s performance fee has risen from N3 million (as at September 2013) to N5 million, depending on the show. By popular demand, she features frequently at private parties without forgetting the fact that she is one of the regular faces at big concerts, within and outside Nigeria.
Omawumi, who is missing in action at this year’s Nigerian Breweries sponsored Star Trek, the biggest music concert in Africa because of her relationship with another brand, Guinness, is not relenting despite her rising profile. Sources close to her disclosed to ENCOMIUM Weekly that Omawumi performs, at least six times in a month.
There were instances, we learnt, where guests personally wanted the prolific song-writer to perform, and the organisers ensured that she graced the show. A close source cited the just concluded Vanguard Newspaper Personality of The Year Award, where the winner, Governor Dr. Emmanuel Uduaghan personally requested Omawumi to perform, which they did despite the fact they had earlier contacted her.
Not only that, Finance Minister, Ngozi Okonjo-Iweala was elated to see the talented singer thrill at the 2014 World Economic Forum held in Switzerland, where she, Alhaji Aliko Dangote, Mr. Tony Elumelu, Mrs. Fidelia Njeze (Ambassador to Switzerland and Liechtenstein), and other delegates rocked! Omawumi was also the only female music star, aside Ara, the drummer, that performed at the Nigeria Centenary Celebration grand finale held on February, 2014 at The Abuja National Stadium, Abuja.
Aside her album’s The Lasso of Truth concert held last year, the award-winning singer, who had also made few appearances in movies, had fantastic shows/concerts in 2013, which include Guinness World Of More, Nigerian Idol grand finale, Glo Slide and Bounce concert, where she gave breathtaking performances. And she has continued in that pace in 2014 based on ENCOMIUM Weekly’s assessment. We reliably gathered that she’s billed to perform for the South Africa President, Jacob Zuma, on Thursday, April 24, 2014.
Currently, she’s the only female music star with the highest number of endorsements, followed closely by another fantastic female singer, the vivacious Tiwa Savage. Omawumi is an ambassador of Glo, one of Nigeria telecommunications giants, and the endorsement is worth N25 million. She also also signed a multi-million deal with Guinness, as a face of Malta Guinness Africa. She was unveiled recently as Konga.com ambassador. The hard working singer is also the face of Mortein, where she participated in the malaria campaign across Africa. She’s part of the Rise With The Energy of Africa and Project Alert Society.
Last week, the crooner was among the 19 African artistes invited for one.org agriculture campaign called Do Agric, It Pays, with one of the continent’s biggest musical collaborations ever, entitled, Cocoa Na Chocolate!
Unlike other artistes who go round boasting with their achievements, the gifted singer is humble. She has been described as silent achiever, who believes in the concept, Less Talk, More Action. Unknown to many, Omawumi moved into her own house at Lekki Phase 1, around Tantalizers area, Victoria Island, Lagos in January, 2014 and the edifice, ENCOMIUM Weekly gathered, gulped N100 million. During the period, the leading music star in Nigeria acquired a 2012 ML 350 Mercedes worth about N12.5 million.
She has been able to achieve all these within seven years. Omawumi, a Law graduate from Ambrose Alli University, came to limelight following a spectacular performance at the 2007 edition of the West African Idols, a reality TV show, where she emerged runner-up. The following year, she won the Hip-Hop World Next Rated, the award which came with 2009 model of Kia Optima car.
She went off the music scene for couple of months, due to her much celebrated pregnancy. Despite her condition, she was able to drop two hit singles, and while in Atlanta, Georgia, USA on maternity leave, her songs continued to receive rave reviews, from pundits home and abroad. She later returned fully in 2011 after welcoming her first child, Kamillah Emmanuella, and since then, she has become a big name in the Nigerian entertainment industry.
All these have been made possible for her, because she has a good management team headed by the List Entertainment boss, Sunday Are. Surprisingly, Omawumi survived the already saturated and very competitive industry without a record label! Mr. Sunday Are, a guru and veteran in artiste management made it possible for the Omawumi brand to be celebrated across the world. This was also confirmed by the singer herself.
According to her, “I am really happy about the people around me. Big thanks to my father, like I call him, Mr. Sunday Are for setting up a fantastic management team, including my energetic band members. I thank God for making it possible because music is a form of enjoyment for me and I thank God that I can eat from what I enjoy doing.
“The industry has been good to me. If I must tell you the truth, apart from some bad belle people or head people, who are bent on bringing you down, they are there to make you strong. I have had opportunities of making good friends in the industry. They look up to me as their baby sister. So, the industry has been good to me and I feel very good.”
Omawumi is one of the most controversial female singers. Her pregnancy was surrounded by controversy, and at a point, it was rumoured that she was impregnated by a south-south governor. She later silenced her critics when she revealed the father of her baby as Tosin Yusuf. Till date, the identity of her baby father is unknown. She has kept it secret and has separated her music from private life. The 31-year-old single mother has been allegedly involved in public show of shame, especially on journalists who were only doing their job. Recently, she was said to have pounced on a photo journalist, identified as Adekola Bamigbala, grabbed his camera and attacked him with it, leading to the guy losing his balance, and so many other instances, which the singer has denied.