Emoire Takes Next Step With LuvTv
‘When something
new launches and it takes off with positive result, you cannot but thank The
Almighty for his mercy and the positive happenings in your life. Such results
make you Luv Life’- This is the reply I got from Madame Emoire of the
successful virtual launch of LuvTV. Still kicking off slowly, she says humbly,
but with 400 subscribers and almost 100,000 views on YouTube after the site
launched 2 weeks ago, she must be doing something right.
Last time I met
with Emoire, they had just successfully launched JPKingdom in Nigeria,and I was
enlightened on how they were expanding their group this year to house an online
mentorship academy, web TV network, digital media agency and private social
network; all active online. The systematic launch of all the companies can only
be a trait of a true entrepreneur who has a message to give this world.Adesola
Akindele,in this interview speaks about her latest project.Enjoy
What is LuvTV?
LuvTV is an online webTV platform with professionally
shot videos for you to view, luv and share.We are taking advantage of social
media marketing, video marketing and visual content development to create an
all in one portal. It helps brands and personalities go further as content is
available and shareable online all the time.
Why now?
Why not?! We have been building LuvTV for a few years
now and it was the right time to take it digital especially as our digital
media agency, Emoire UK had become stronger and more experienced in digital and
social media marketing via staff expansion and our work portfolio. Online video
marketing is kicking off especially with Google’s launch of Adwords for video
and over 50,000,000 Nigerians reported to be actively online, on social
network; it was the right time to launch.
What should we
expect from LuvTV?
Well, a lot in the next few months. We are currently
filming a few shows that we hope you will all love. Our pilot show was ‘We Mean
Business’ Series with ‘Jewel of The Sahara’ Trilogy showcasing the man behind
Sahara Group; Tonye Cole. WMB takes a look at the ideals and values of a
successful person. It is not about the type of business you go into, it’s about
who you are; the characteristics you possess that attract positive people and
business to you. What helps you sustain and succeed as an entrepreneur and the
lessons learnt along the way. WMB series has so much to give our growing
audience. We have focus sessions coming up this fall for infant entrepreneurs
to spend quality time in front of the camera pitching their businesses to the
public. It is taking marketing to another visual level that is affordable and
available to those connected to the internet.
So what else
besides WMB is coming up?
We have 8 shows coming out this year, one every month
by our calendar and we welcome other creative ideas as we have room for people
to host their very own sponsored shows. They have creative freedom supervised
by us so we maintain our standards. Our team is undergoing training to better
their skills during the course of the year so they can cope with the every
changing technology to deliver great content at great visual quality
The website is accessible on my Blackberry which isn’t
easy for many content driven sites. Was this part of the plan?
I am glad you noticed that as from inception we always
wanted LuvTV to be optimised for mobile viewing. We are still working on this
and have commissioned app development for most mobile phone devices
specifically Blackberry as it is the most popular and most desired device in
Africa right now.
You have thought of everything. Was LuvTV sponsored or
is it all Emoire?
Right now it is all Emoire. We are speaking to
sponsors to anchor our shows and some have approached us for full network
investment. It is quite an exciting time for us all at Emoire. I am very
blessed with an amazing and versatile team who see the mission Emoire is to
fulfil. I look forward to a good 20 years in this company before I retire.
Retire? Why?
Every entrepreneurs dream is for their company to outlive
them. I believe in enabling the younger generation so they can take over. I
learn a lot from young people, they think outside the box and have no ego as
all they want is someone to believe in and elevate them. That’s my system.
That’s how I encourage and positively inspire everyone I meet or work with. I
expect them to take Emoire further than I could ever imagine
Every time I
meet with you, I gain something new.
Thank you Qismat, it’s always a pleasure. You have
supported Emoire from inception. We are truly grateful and wish you all the
best with your blog.
So folks there
you have it. If you want to know more about LuvTV, visit their website www.emoireluv.tv and I can guarantee that
you will View, Luv and Share!
Follow on twitter
