Cointreau announced the launch of its new global philanthropic programme in Nigeria on Sunday 10th April 2016,at the Oriental, Lagos. The programme tagged; the Cointreau Creative Crew was launched last year in the UK and is curated by Laetitia Casta as the Creative Director.
The objective of the Cointreau Creative Crew is to promote the development of women’s creative freedom and expression as well as encourage women to work towards taking their initial dream and extending it into a tangible creative reality. The programme will provide an entrepreneur with the opportunity to be awarded €20,000 as a means of support for their creative project and is also open to men.
Betty Irabor, Founder and Publisher of Genevieve Magazine and the Creative Curator of the Cointreau Creative Crew, Nigeria, enlisted a network of seasoned professionals, entrepreneurs and creatives. These women form the jury and committee of the Cointreau Creative Crew and were unveiled at the campaign launch.
Celebrity faces of Betty Irabor, Zainab Balogun, Eku Edewor, Buchi Akpati, Denola Grey, Ono Bello, Bola Balogun, Tewa Onasanya, Bidemi Zakariyau, Ezinne Chinkata, Bolanle Olukanni, Yagazie Emezi andmany more were seen at the launch.